Frequently Asked Questions on Search Engine Optimization (SEO)
Here is a list of the frequently asked questions on Search Engine Optimization (SEO).
A search engine is an online database of websites that allows Internet users to search via the use of a "Keyword". Each website is sorted into different categories and is given an index. Everytime a keyword is used, the search engine will find from its database the websites that is best matched with the keyword and display them in a Search Engine Result Page (SERP). The website with a better index will rank higher in the SERP. Currently, the top 4 search engines in the World Wide Web are Google, Yahoo!, MSN and ASK Jeeves. They account for 92% of the total number of searches in the World. What is Search Engine Optimization (SEO)? SEO is the practice of optimizing a website for certain keywords to make it search engine friendly, hence achieve abetter index and ranking in the search engine result page. There are many factors involved in the whole SEO process, however the most important factors are the usage of effective keywords and the number of quality incoming links to your site. Why do I need SEO for my site? SEO enables your site to achieve a higher ranking in the search engine, hence increase the number of visitors to your site. Getting FREE traffic from the search engine is currently the best form of marketing for your company. In addition, being able to rank high in the Search Engine also increase the credibility of your site and establish yourself as the market leader. This will give you an edge over your competitors. Does SEO guarantee #1 ranking in the Search Engine? The answer is NO. No one can guarantee you #1 ranking, not even Google and Yahoo!. If anyone ever guarantee you #1 ranking, BEWARE! They might be using 'black hat' methods that might get your site banned and removed from the Search Engines. My website did not get accepted last time I submit to the Search Engines... why? There can be a dozen of reasons why your website is not accepted. The common one is that your website contains content that are not search engine friendly. Either your website contains inappropriate materials or it contain inadequate content. Both of them will result in your website get rejected by the search engines. In NetStrategy, our Singapore SEO experts will ensure that your content is keyword rich and search engine friendly How long does it takes to see results? It can takes 2 to 12 weeks to see result. The more competitive your keyword is, the longer you have to wait to see the result. A "spider" is an electronic robot that travels the web examining websites in order to add them to a search engine database and rank them according to the specific ranking criteria for that search engine. Most search engines use spiders to quickly and efficiently canvass the web for information. Why isn't my website optimized for Search Engines when it was originally designed? SEO is a totally different art from website design. Most website designers have not received any training in search engine optimization and don't think about it while pursuing a cool looking design. In addition, search engines are also constantly changing their ranking alogrithm. They do this to prevent gross manipulation of their search tools. Often, website designers are not fully up to date with changes at search engines. Why don't I just do the work myself and save money? Yes, you can. Only if you are willing to spend the time and money to learn. Most of our Singapore SEO experts took 3-6 months to master the skill. Also, you will need to continuously update yourself with the latest search engine news and changes to the alogrithm. A lot of hand on experience is required to perfect the skill |